Variable Data Printing (VDP) automates the direct mail process so that each direct mail piece can look as if it's been expressly designed and printed for a single person. Smartly executed, it maximizes the relevance of your direct mail piece and drives responses.

VDP

How is each piece targeted and relevant to the recipient?

You can mix and match images and messaging to make your direct mail more personal and relevant to each recipient - which in turn, increases the number of measurable responses. Test offer and design elements! The opportunities to provide different offers based on targeted, personally relevant data are endless.

By combining digital full-color printing with VDP, you can actually customize print pieces in a way that appears seamless.

Ready to increase the effectiveness of your marketing efforts with VDP?

Call 800.321.3136 x277 to speak with an L&L Graphic Solutions Direct Marketing Specialist.

Consider additional campaign options by reviewing our Every Door Direct mailing services.